Marketing teams
For the marketing lead who needs more video and content without losing control of the brand. We build pipelines that turn a brief into scripts, storyboards, rendered cuts and platform versions, then stop and wait for a named reviewer. Nothing publishes itself, and product claims come only from a list your team has approved.
Who owns it
The marketing lead owns the pipeline, and a brand or content lead owns the review gate. Marketing writes the briefs, keeps the brand kit and the approved-claims list current and sets the publishing calendar. Legal or compliance sees only the drafts flagged for claims outside that list, so they are not asked to read everything. Sales and support feed in the questions customers actually ask, which tend to make the strongest briefs. We build the pipeline, the templates and the render jobs, run the first batches alongside your reviewer and hand over the controls with a short runbook. The pace is set by review, not by generation: the pipeline is sized to what your reviewer can check properly each week, because a queue nobody has time to read is how off-brand work slips out.
Jobs to be done
A single approved brief becomes scripts, a storyboard and cuts for each platform, sized and captioned for where they will run, so the team reviews a set rather than starting from a blank page each time. The storyboard is approved before anything renders, which is where most rework is saved.
Webinars, podcasts and long posts are transcribed and cut into candidate clips and quotes. Each candidate keeps its source timestamp, so a reviewer can check the context before approving it, and the speaker is asked before a clip of them is used.
Drafts are checked against the approved-claims list. A sentence that goes beyond it is flagged for legal review with the reason, instead of being quietly reworded by the model.
Captions and voice-overs in the languages you sell in. Each language is switched on only after a fluent reviewer approves samples, and product terms come from your glossary rather than a fresh translation.
Titles, descriptions, caption files and thumbnails are prepared for each platform and queued. Your scheduler or a person publishes after approval; the pipeline itself never holds the posting keys.
A weekly list of pieces drafted, approved, changed and rejected, with the reason recorded for every rejection, so the templates and briefs get better instead of the same fixes being made by hand.
Worked examples
Concept builds are worked examples, not client work.
Concept buildAI Video
A concept build for a pipeline that turns a listing’s own data and licensed photos into short vertical and widescreen videos on one brand template. A model writes scene captions only from the listing fields, every number on screen is checked against the record, and nothing is published until a reviewer at the portal approves it.
Concept buildAI Video
A concept build for a pipeline that turns a teacher’s lesson outline into a captioned explainer video, with the teacher’s review at the centre of every step. A model drafts the script, the teacher edits and approves it, and slides, captions and the render follow automatically before the video is uploaded to the LMS.
KPI definitions
Buying checklist
FAQ
A named reviewer for each channel, agreed in the proposal. The pipeline queues finished drafts and waits; approval is recorded against the exact version that was approved. If the reviewer is away, the queue simply holds, which is a deliberate choice: nothing goes out by timeout.
Yes. Logos, colours, fonts you hold licences for, approved footage and product shots form the brand kit the templates draw from. We check the licence terms of fonts and music before using them in renders, and generated imagery is labelled where a platform’s rules require it.
Only the pieces that need it. Claims already on the approved list go to brand review alone; anything outside it is flagged with the sentence and the reason and routed to legal. That keeps legal review focused, and the flagged claims show which additions to the list would save the most review time.
Marketing owns the briefs, templates, approved-claims list, calendar and every rendered file, all in accounts in your name. During the support period we look after the pipeline code, render jobs and run logs; afterwards you can run them yourselves from the runbook, or move to a monthly plan that includes ongoing support.
Yes, and it is often the best place to start, because the source material is already approved. Transcripts are split into candidate clips and quotes ranked by the criteria your team sets, with timestamps back to the original. Quotes are never altered; a candidate that only works when edited is dropped.
Any platform whose formats you list: aspect ratios, lengths, caption files and description limits are set per platform in the template. Publishing happens through your scheduler or a platform’s official interface after approval. We do not use unofficial posting tools, which tend to break and can put the account at risk.
Music comes from a library you license or from royalty-free tracks, with the licence recorded per asset. Synthetic voices are either licensed stock voices for commercial use or cloned only with the speaker’s written consent. Nobody’s likeness is generated without their written permission.
Yes, behind the same gate. Long-form drafts start from an outline your team approves, list the internal sources they drew on and pass the approved-claims check before brand review. We still suggest starting with one format: each needs its own template, rubric and reviewer routine before it runs smoothly, and two half-tuned formats help nobody.
Next step
Book a free 30-minute strategy call. Bring one process you want to automate and we will talk through scope, integrations and a sensible first step.
Free 30-minute call · no commitment
