Use case · Marketing video
A weekly batch of on-brand short videos, reviewed before they post
Most marketing teams know which videos they should make every week: new products, feature updates, offers, event promos. We automate the repeatable part. Rows from your product sheet or content calendar become scripts checked against your approved claims, storyboards, captioned renders in three aspect ratios and an automated brand check, before a person on your team reviews the batch.
At a glance
- What it takes on
- Turn a row into a script
- Storyboard the batch
- Render every ratio
- Caption and translate
- Connects to
- Your product sheet or content calendar
- Your approved-claims list
- Brand template
- OpenAI, Anthropic Claude or Google Gemini
- Licensed voice, avatar and music tools
- Your scheduler or social team
- Typical rollout
- Week 1 → Weeks 5–6See the plan
The problem
Where the work gets stuck today
Short video is now expected for every launch, offer and feature, in vertical, square and widescreen versions. The work repeats: the same template, a new product, new copy, three exports, captions and a thumbnail. Done by hand it waits on an editor, so the calendar slips and the videos that do ship drift from the brand.
Fully automatic generators fix the speed and break everything else. They write claims nobody approved, use music nobody licensed, crop the logo out of the vertical version and publish before anyone looks.
| Stage | By hand | In the pipeline |
|---|---|---|
| Brief | A message thread for every video | A row in your product sheet or content calendar |
| Script | Written from scratch each time | Drafted from the row and checked against approved claims |
| Versions | Each aspect ratio edited separately | Rendered from one template with layout rules per ratio |
| Brand check | Whoever has time, if anyone | Automated checks first, then a named reviewer |
| Hand-off | Files in a chat, captions forgotten | A publish package with files, captions, metadata and disclosure |
Task catalog
What the system takes on
Task 01
Turn a row into a script
Each row in your product sheet, changelog or calendar holds the product, the offer and the channel. The draft uses only claims from your approved-claims list and flags any line that would need a new one.
Task 02
Storyboard the batch
Scripts become frames with shot, on-screen text, voiceover and timing, in your brand template. A reviewer can change a frame before anything renders, which is the cheap moment to change it.
Task 03
Render every ratio
One render job produces widescreen, vertical and square versions from the same template, each with its own layout, so nothing important sits under a platform’s buttons.
Task 04
Caption and translate
Captions ship burned in and as a separate file. Translated versions render from the same approved script, and each language goes back to review.
Task 05
Run the brand check
Before a person sees the batch, automated checks confirm the logo and fonts, safe zones, caption length and contrast, banned words, a licence for every asset and a match for every claim.
Task 06
Package for publishing
Approved videos leave as a package: files per ratio, captions, thumbnails, titles, descriptions and the AI-disclosure text, handed to your scheduler or social team rather than posted automatically.
Step trace
One run, step by step
Step 01
Monday: rows in
The content calendar lists six videos for the week. Each row names the product, the offer, the channel and the approved claims to use.
01Monday: rows inStep 02
Script drafts
Six scripts drafted from the rows. One line about delivery speed has no approved claim behind it, so it is flagged for the marketing lead.
02Script draftsStep 03
Storyboards
Each script becomes four frames in the brand template: hook, product, proof, call to action. The reviewer swaps the order of two frames before anything renders.
03StoryboardsStep 04
Render in three ratios
Widescreen, vertical and square versions render from the same template, with captions burned in and delivered as separate files.
04Render in three ratiosStep 05
Automated brand check
Two vertical versions fail because the price sits in the bottom keep-clear band. The layout rule moves it up and both re-render.
05Automated brand checkStep 06
Brand review
The marketing lead watches the batch, approves five videos and sends one back with a note on tone.
06Brand reviewStep 07
Publish package
Approved files, captions, thumbnails, titles and disclosure text go to the scheduler. Nothing posts until your team schedules it.
07Publish package
Read the trace as text (Sample data)
- Mon 09:00Calendar syncStepSix rows read from the content calendar, each with product, offer, channel and claims.
- Mon 09:05Script drafterCheckSix scripts drafted. One delivery-speed line has no approved claim and is flagged.
- Mon 11:00Marketing leadApprovalFlag resolved: the line is replaced with an approved claim.
- Mon 11:10StoryboarderDoneFour frames per script in the brand template; the reviewer changes one frame order.
- Mon 14:00RendererDoneThree ratios per video, captions burned in plus separate caption files.
- Mon 14:40Brand checkErrorTwo vertical renders fail: the price sits in the bottom keep-clear band.
- Mon 14:55RendererDoneLayout rule applied; both re-rendered and passed.
- Tue 10:00Marketing leadApprovalFive videos approved, one returned with a note on tone.
- Tue 10:30PackagerDonePublish package handed to the scheduler with titles, captions and disclosure text.
Formats and checks
Three ratios from one template, checked before review
Widescreen16:9
Website, presentations and long-form channels
Title and logo inside the safe area, captions in the lower third.
Vertical9:16
Short-form feeds and stories
Top and bottom bands kept clear for platform buttons, captions just above the bottom band.
Square1:1
Feeds and ads
Product centred, captions and price kept off the outer margin.
- Safe area for text
- Caption zone
- Keep clear
- Logo
Automated checks on every render
- Claims
- Every on-screen line and voiceover sentence matches an entry on your approved-claims list.
- Brand kit
- Logo version, fonts and colours come from the locked template, never from the render job.
- Safe zones
- Text and logo boxes sit inside the safe area for each ratio.
- Captions
- Present, in sync with the voiceover, within length limits and readable on the background.
- Licences
- Every voice, track, avatar and stock clip has a licence record covering the channel.
- Words to avoid
- Your banned words and competitor names, in every language of the batch.
Systems involved
What it connects to
- Your product sheet or content calendar
- One row per video: the brief the pipeline reads on a schedule.
- Your approved-claims list
- The only source of product claims a script may use, each with its basis.
- Brand template
- A code-based video template with your logo, fonts, colours and a layout per ratio.
- OpenAI, Anthropic Claude or Google Gemini
- Script drafts and caption translations, on accounts in your name.
- Licensed voice, avatar and music tools
- Named in your proposal and used under licences that cover your channels.
- Your scheduler or social team
- Receives the publish package. Posting stays with your team.
Guardrails
- Scripts may use only claims from your approved-claims list. A new claim needs a person to add it first.
- No real person’s face or voice without their written consent for that use, and no AI-generated testimonials or reviews.
- Every asset carries a licence record before export. An asset without one blocks the batch.
- Nothing posts automatically. The pipeline hands a package to your scheduler or your team.
- AI-made content is disclosed wherever a platform’s rules ask, and an AI end card is available on every export.
- Brand settings live in a locked template, so a render job cannot change the logo, fonts or colours.
Human checkpoint
A named brand reviewer approves scripts with flagged claims, can change storyboard frames before render, and watches every finished video before it enters the publish package. Videos sent back carry the reviewer’s note into the next render, and notes that keep recurring become template or claims-list changes. Nobody outside your team can approve a batch.
What we plan for
Typical targets
Typical target
2–3 working days per weekly batch
Rows to publish package
Basis: An established template and claims list with one review round per batch; rendering is rarely the slow step
Typical target
None, by design
Videos reaching a reviewer with a failed brand check
Basis: Automated checks run first; a failed render is fixed and re-rendered, or held with its reason, before the batch is shown
Typical target
A few minutes once the template settles
Reviewer time per video
Basis: Claims, licences and layout are already checked, so review covers tone and fit; measured during the pilot batches
Rollout
Week by week
Week 1
Template rules, the approved-claims list and the row format for your sheet or calendar agreed; licences for voices, music and any avatars confirmed.
Weeks 2–3
Template built with a layout per ratio, script and storyboard steps connected to your sheet, automated checks written.
Week 4
A pilot batch from real rows, reviewed together; claims list, layouts and tone tuned.
Weeks 5–6
Weekly schedule on, publish package connected to your scheduler, translations added if needed, runbook handed over.
FAQ
Frequently asked questions
What do we need to keep up to date for the weekly batch?
Three things: the rows in your sheet or calendar, the approved-claims list and the template’s brand assets. The pipeline reads the first two on a schedule, so a new product or offer reaches the next batch without a briefing call.
Can the pipeline post to our social accounts directly?
We stop at the publish package on purpose. Your scheduler or social team posts, so a person picks the timing and sees each video once more in context. Where your scheduler has an API, approved videos can be placed into it as drafts.
How is an approved-claims list different from a brand guide?
A brand guide says how you look and sound. The claims list says what you may assert, such as a delivery promise, a warranty term or a comparison, with the source for each. Scripts may only use listed claims, which keeps legal and product review short.
What happens when a video fails the brand check?
Layout failures, such as text inside a keep-clear band, are fixed by a layout rule and re-rendered automatically. Content failures, such as an unapproved claim or a missing licence, stop that video and go to the reviewer with the reason, while the rest of the batch carries on.
Can we change the template after the weekly batches start?
Yes. A template change gets the same review as a batch: we render a sample in every ratio, run the checks and show you the before and after. Earlier videos keep the template version they were made with, so a change never alters something already published.
Does this replace our video editor or agency?
It replaces the repetitive part: the weekly product, offer and feature clips that follow one template. Campaign films, shoots and anything that needs a director still belong with people, and many teams have their editor own the template and the review instead of every export.
How do you stop a weekly batch from looking repetitive?
Each template has several hook, layout and pacing variants, and the storyboard step rotates them by channel and product. The reviewer can pin or retire a variant, and your team’s notes on what performed decide which variants stay.
Next step
Have a workflow in mind? Let’s scope it together.
Book a free 30-minute strategy call. Bring one process you want to automate and we will talk through scope, integrations and a sensible first step.
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