Also called: illustrative data
Invented records, names and messages used in demos, traces and screenshots on this site. Every such panel carries a visible "Sample data" label, and people appear as roles, never as realistic company names.
Why it matters: A demo that looks like real customer data invites the wrong conclusion. The label keeps the illustration honest.
Security, privacy & compliance Also called: OAuth scopes, restricted API key
An access token or API key limited to named permissions, such as read contacts and write notes, often granted through OAuth so a person approves exactly what is shared. It can be revoked without touching anything else.
Why it matters: Ask which scopes each integration requests and why. Broad admin keys are a convenience you pay for later.
Also called: discovery call, strategy call
The free first call where we map one workflow, its systems and its risks, and agree what a first build should and should not do. A written proposal with a fixed scope and price follows.
Why it matters: Most project risk is removed here, by deciding what is out of scope before anyone builds.
Security, privacy & compliance Also called: on-premise, private deployment
Running every layer of a system, models included, on infrastructure you control, such as your cloud account or your own servers. A hybrid variant runs only the sensitive steps on a self-hosted open-weight model.
Why it matters: It keeps data inside your environment at the price of operating the stack. It is usually an Enterprise-scope decision.
Security, privacy & compliance Also called: responsibility split
A written split of who handles which control: what we build and configure, what each provider runs, and what stays with you, such as user access, content accuracy and regulatory sign-off.
Why it matters: Gaps appear where everyone assumes someone else is responsible. A table with names closes them.
Also called: ASR, transcription; text-to-speech (TTS) is the reverse
Turning a caller’s speech into text as they talk, so the voice agent can understand the request. Streaming recognition returns partial text while the caller is still speaking.
Why it matters: Recognition errors on names, numbers and accents are where voice agents most often go wrong. Test with your real callers’ speech.
Also called: JSON schema output
Asking a model to return a typed object that matches a schema, such as an intent label with a confidence and the fields it extracted, instead of free prose. Code then validates the object before anything acts on it.
Why it matters: Prose is hard to check; a typed object either passes validation or it does not, which makes a pipeline testable.
Security, privacy & compliance Also called: third-party processor
A provider that processes personal data on behalf of the business responsible for it, such as a hosting platform, a model API or an email service. Each proposal we write names every provider in the data path.
Why it matters: You cannot assess risk in providers you do not know about. The list is the starting point of any security review.
Also called: source of truth
The one system whose copy of a fact counts when two disagree: the CRM for a contact, the store for an order, the payment provider for a charge. Automations read from it and write back to it rather than keeping their own copy.
Why it matters: Naming the system of record for each object up front prevents two tools from overwriting each other.
Also called: instructions, system message
The standing instructions a system gives the model before the conversation: its role, the rules it follows and how to treat the sources it is handed. In our builds it is versioned like code and lives on the server, never in the browser.
Why it matters: Whoever controls the system prompt controls the assistant’s behaviour. It should be reviewed, versioned and kept out of reach of visitors.